Josh Boswell – CEO & Founder of Shadow Peak Outdoors

Josh Boswell is the visionary CEO and founder of Shadow Peak Outdoors, where he combines his passion for the outdoors with his expertise in design. With a BA in Graphic Design and Visual Communication from Northern Arizona University, Josh crafts every aspect of Shadow Peak Outdoors with an eye for detail and a deep appreciation for nature.

His love for adventure, the wilderness, and sustainability is at the heart of the brand, which was built on a commitment to providing high-quality, stylish outdoor apparel for those who share the same spirit of exploration. Whether he's designing the next bold product or exploring the backcountry, Josh’s vision is to inspire others to embrace the wild and feel confident while doing so.

Ashley Alonso — COO and Co-Founder of Shadow Peak Outdoors

Ashley Alonso is the dynamic Co-Founder and COO of Shadow Peak Outdoors, where she merges her deep understanding of environmental sustainability with her marketing expertise. Holding a BS in Environmental Sustainability, Ashley is dedicated to promoting the brand’s core values of adventure, sustainability, and exploration. With a strong background in marketing, she ensures Shadow Peak Outdoors connects meaningfully with customers while championing the outdoors. Ashley's leadership drives the company’s mission to provide stylish, high-quality apparel for those who share a passion for nature and the wilderness.

Built for the wild. Made for you.

At Shadow Peak Outdoors, we’re not just another brand—we’re a community of adventurers, creators, and explorers. Founded by Josh Boswell, a passionate outdoor enthusiast and graphic designer, Shadow Peak Outdoors was born from a love for the great outdoors and a commitment to high-quality, durable outerwear.

The Vision

At Shadow Peak Outdoors, every product is more than just a piece of clothing—it’s an invitation to join the adventure. We believe in quality craftsmanship, ethical practices, and products that stand the test of time. Our designs are driven by the spirit of exploration, and every piece is created to keep up with the boldest adventures and the wildest trails. Whether you’re summiting a mountain or enjoying a weekend camping trip, Shadow Peak Outdoors is here to accompany you every step of the way.

Our Values

  1. Durability: Crafted to withstand the toughest elements, our apparel is made to last.
  2. Authenticity: Every design is inspired by nature and created to reflect the true spirit of adventure.
  3. Community: We’re not just about products—we’re about building a community of outdoor enthusiasts who share the same passion and respect for nature.

Where We're Headed

The journey doesn’t end here. As we continue to grow, our mission is to create high-quality, functional gear that inspires new adventures and connects us all to the wild world around us. We’ll always be pushing boundaries, exploring new terrain, and staying true to our roots in nature.

Join Us in the Adventure

The wild is calling—are you ready to answer?
Explore our collection and become part of the Shadow Peak Outdoors family today.

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